Masterclass Of The Week: Expert Advice On Building A Brand From Caren Downie

Caren Downie has been named as one of the most influential women in British fashion. Her previous roles have included Buying Director at Topshop, where she also initiated the now renowned NewGen sponsorship scheme. Following this Caren became the Fashion Director at and worked within a team that grew ASOS from 0.9 million customers to 5 million in four-years, she then launched the highly successful womenswear brand Finery London and is now the founder of ByOcular specialising in tailor-made optical frames.

Taking place this week on Thursday 31st January Caren will be at FTA HQ in North London to share her knowledge and expertise on building up a brand and turning it into a successful business. Caren will advise and guide with her insider knowledge. She will discuss what buyers are looking for, how to generate loyal customers and sales and how to overcome fundamental difficulties.
Feedback from Caren’s previous session included the following comments:

“Thank-you very much for giving such an inspiring and also authentic talk today. It was very engaging and has posed lots of pressing questions and considerations for me prior to my launch. Just what I needed.” – Alice

“I have learnt lots about business which I will take away with me. Loved it very, very informative.” – Humeera

“I have learnt the importance of developing a strong clear brand that you can present confidently. To have integrity and go slowly with selling and production, build it steadily and conscientiously. Do lots of research!” – Jackie

The ‘How to Build A Successful Brand’ masterclass with Caren Downie will take place at FashionCapital HQ on Thursday 31st January 2019 – 2 – 4pm. To book your place click here.