Gieves & Hawkes Widens its Net to the Chinese Market
Renowned British bespoke menswear brand Gieves & Hawkes has become the fourth brand from the Ruyi-owned Trinity Group to open an official flagship store on JD.com.
Headquartered at No. 1 Savile Row, Gieves & Hawkes is iconic in the world of men’s tailoring, having dressed royalty from George V to Prince William, and the FTA have been proud to bring on much-needed bespoke tailoring apprentices with this heritage brand.
Gieves & Hawkes is a member company of Ruyi’s Trinity Group, a leading menswear group based in Hong Kong. JD recently entered into a wide-ranging strategic agreement with Ruyi, which included a series of initiatives in fashion tech and joint sponsorship of the BFC/GQ Designer Menswear Fund.
“We are delighted to welcome Gieves & Hawkes to the growing family of leading international brands partnering with JD to address the growing market for luxury goods in China,” said Victor Hu, President of JD Fashion and Lifestyle. “Trinity’s collection of brands is consistently excellent in quality, and the opening of the Gieves & Hawkes’ flagship store is sure to be a hit with JD’s discerning users.”
Other Trinity brands that have joined JD include D'URBAN, an elegant Japanese men’s business and leisurewear brand; Cerruti 1881, a chic Italian men’s style label; and Kent & Curwen, a quintessentially British menswear brand partnered with David Beckham.
“JD.com’s dedication to providing superior service and authentic, luxury goods to its customers makes it the perfect partner,” said Aubrey Wong, Senior Vice President of Retail (China), Trinity Group. “There is incredible history behind the Gieves & Hawkes brand, and the unique opportunity to reflect this in the design in our online presence in China is very exciting.”