Trendzine Fashion Forecaster Talks Trend Prediction For Your Brand

Last week (17th April 2019) Fashion Forecaster Lester DC Pedersen delivered her insightful ‘Effective Trend Prediction for Your Brand’ masterclass.

Founded in 1998 Trendzine is a fashion information service that offers effective and highly accurate trend predictions to the fashion, style and related industries. Reports are creative, inspiring and highly focused on product. Fashion intelligence and industry experience shape the reports, providing comprehensive coverage and analysis of current and future fashion trends.

After graduating in Fashion & Textiles at Cleveland College of Art & Design, Lester gained hands-on  experience working in the design studios of various brands whilst honing her design, illustration and pattern cutting skills. After over a decade in design she launched her own forecasting service Trendzine /TRENDZOOM, a service that supports and inspires fashion students, designers and brands of today.

Lester discussed the process of developing trends from research through to finished product design, as well as offering insight into the SS20 key silhouettes, colours and trends and how to adapt this information when developing your own signature brand.

The 2-hour session covered:

+ A unique, behind-the-scenes look at the research and analysis that form fashion trends

+ TRENDZOOM – presentation of the key colours and trends for Spring/Summer 2020

+ Techniques to get the best out of forecasting and how to apply this information to your brand

+ How to develop your own personal style of trend forecasting to keep your brand on track

Designers, start-up’s and students attended the session and the feedback was extremely positive.

Lester commented: “I really enjoyed doing the Masterclass. The attendees were amazing, so full of confidence and asking SO many questions. It was great to see that kind of engagement and real interest in the creative process of forecasting and design.

“Trends have become synonymous with ‘fast fashion’ and the idea that it’s trends that cause the excesses and problems of waste product. Instead I consider trends to be about getting the product right in the first place, creating a connection to the consumer by staying in tune with what’s happening globally and producing something that will give customers joy and extend the life of the product.”

We look forward to seeing Lester again on the Masterclass schedule.

Click here to view what’s next on our Masterclass schedule.