Red Carpet Green Dress at the 2017 Oscars

Red carpet dressing comes into its own at the annual Academy Awards and this Sunday 26th February and two critically acclaimed actresses will be supporting the Red Carpet Green Dress (RCGD) initiative this year.

Founded by Suzy Amis Cameron - actress, environmental advocate, educator and wife of director James Cameron - Red Carpet Green Dress works with internationally acclaimed designers each year to dress stars in ethical eveningwear and jewelry for the Academy Awards®.

For the 89th edition of the Academy Awards® Emma Roberts and Priyanka Bose will wear exclusive pieces from Atelier Swarovski’s first fine jewelry collection and will also be dressed in ethical gowns.

Emma Roberts is an undeniable talent known for her diverse roles in films such as “Palo Alto,” “We're the Millers,” and the upcoming “Billionaire Boys Club”. Roberts currently stars as ‘Chanel Oberlin’ in the Fox comedy-horror series “Scream Queens,” from the minds of “Glee” creators Ryan Murphy, Brad Flachuk and Ian Brennan.

Bose is an internationally celebrated model/actress who plays “Kamla Munshi” in the feature film “LION” alongside Dev Patel, currently nominated for six Academy Awards, including “Best Motion Picture of the Year,” she will wear a specially created design by Dame Vivienne Westwood.

“It is so exciting to be partnering with Atelier Swarovski for our Red Carpet Green Dress campaign this year and have such strong women like Emma Roberts and Priyanka Bose stand behind us,” said Amis Cameron. “We have the scope for massive global impact and together can help spread the important message of sustainability. Furthermore, we aim to stir conversation and encourage those we reach to join the movement. It is wonderful to have the support of an organization, like Swarovski and women like Emma and Priyanka who hold such a prominent place in the fashion world, who share my vision to create more consciously, to positively impact the environment and make the world a better place for our children to grow up in. Together we truly can make a difference.”

Swarovski strives to create beautiful products using responsible methods that align with the wellbeing of people and the planet. Atelier Swarovski is a certified member of the Responsible Jewellery Council (RJC), an organization established by the jewelry industry to advance responsible social and environmental practices.

Nadja Swarovski, Member of the Swarovski Executive Board, also commented: “We are delighted to partner with Red Carpet Green Dress for the 2017 Academy Awards-inspired initiative. The red carpet at the Oscars is an iconic moment in the fashion and cultural calendar, and as a company with a deep commitment to sustainability, we are very pleased to collaborate with Suzy and her team to help bring conscious luxury further into the spotlight.” 

Previous Red Carpet Green Dress designs worn by actors/actresses at the Oscars include: Naomie Harris, Kellan Lutz, Missi Pyle, Lily Cole, Gina Rodriguez and Sophie Turner.


Category: General News