A hashtag on our Fashion Technology Academy – (FTA_London) TikTok account has reached 1 million views! The increase on views on the #fcdesignerworkspace hashtag translates to more individuals visiting the FCFTA and FC Designer Workspace websites to find out about the courses and facilities we have to offer.
Hashtags are a powerful tool when it comes to attracting a large audience via social media and our Digital Marketer, Leah Martin, noticed a dramatic increase and a gain of over 700 followers on the 25th January 2023.
Leah commented on the achievement: “Developing our hashtag has been fun and challenging. We have tried a variety of types of content such as using trends, making tutorials and reporting on industry news. After analysing the content and analytics each week, we have successfully developed a strategy to find new audiences as well as engaging our current followers. Using this strategy, in the last week we have gained 100K views on our account and gained 1,000 new followers .”
This is excellent news for the FTA and FC Designer Workspace, well done Leah!