27.01.2021

FEL opens new account with I Saw It First

Fashion-Enter Ltd (FEL) is delighted to announce a new account has been opened with I Saw It First - the on line fashion retailer that was founded in 2017 by Jalal Kamani 

Over the last three years I Saw It First has had phenomenal growth headed by Jalal Kamani the creator and owner of I Saw It First. Jalal has a deep history in understanding fashion today and working closely with the Director of Buying Leanne Holmes the two make a formidable team. 

CEO Jenny Holloway recently visited the head office of I Saw It First in Manchester and commented:  

"I was so impressed with the team at I Saw It First in Manchester. There is a real can-do attitude, and it was clear that Jalal Kamani CEO, really does care about his staff and the brand itself. I don't think I have ever visited a company before that provides free breakfast and lunches for their staff.  During the visit Jalal and Buying Director Leanne Holmes explained how there is a new approach to ethical buying today and as a social enterprise we want to help I Saw It First achieve transparency in their supply chain. This is an exciting time for our garment manufacturing industry. " 

Jalal further commented: 

"I have been in the garment industry all of my life and I have seen the many changes that have occurred; I have developed strong friendships in manufacturing and now I want to support the industry and provide all the help I can. I understand that compliance is extremely important and having Fashion-Enter as a supplier we can all learn how true ethical manufacturing can occur.  It will then be our intention to help our entire supply base with the support of Jenny and her team. I Saw It First is at an exciting time and we now have the resources to invest with our suppliers for a long lasting future." 

The first orders I Saw it First orders will be supplied by Fashion-Enter in February 2021 which will include locally sourced fabrics in the seasons fashion colours. Capitalising on the fashionable lounge wear this new range will be an exciting addition to an already sold-out season. 

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