FAD x Missoni Competition Winners 2017

Talented undergraduates from across the UK mark a celebratory conclusion to Fashion Scout, held during London Fashion Week, as Amy Carter, 22, from Nottingham Trent University is named winner of the 2017 FAD Competition.


FAD winner 17

Amy Carter from Nottingham Trent University was announced as the 2017 FAD winner


LFW was brought to a close by the FAD x Missoni showcase; a truly electric show, the event acts as a unique platform for a next generation of fashion talent. This year FAD (which stands for Fashion Awareness Directness) collaborated with iconic Italian knitwear brand Missoni to host their 2017 Competition. Given the brief of Art|Design|Colour, undergraduate students were invited to ‘take the Missoni approach’, drawing inspiration from European artists and letting colour take shape. Over 120 entrants from 40 UK universities took part, resulting in the shortlist of 20 finalists who debuted two looks each on the catwalk. 

The jury consisted of Angela Missoni (Creative Director, Missoni), Liz Griffiths (Head of Creative Textile and Design Research, Missoni), Jane Sheperdson CBE (Fashion Entrepeneur), Jane Kellock (Founder & Creative Director, Unique Style Platform & FAD Trustee), Clare Johnson (Professor Emeritus and Senior Research Fellow, Royal College of Art), Holly Mirza (Director, Fabric PR), Martyn Roberts (Director, Fashion Scout) and Alexandra Abercrombie (PR Assistant, LK Bennet & 2015 FAD Finalist).

The show itself was an incredible kaleidoscope of colour, boldness and creativity. The speakers rang out ‘Let’s Dance’ by David Bowie and, due to the nature of the show, you never knew what to expect next. Multitudes of clashing colour combinations and a cacophony of brilliant vibrancy was constant. Models had personality (facial expressions included actual smiles) and sass was rife. Hair was intricately braided into updos and space buns, with pops of opaque teal blue streaked across eyelids. Each designer was assigned two models, who each walked down the catwalk separately, but then joined each other for a final stalk down the runway so the attendees were able to see the looks side-by-side (cue some brilliant Instagram-opportunities) and applaud accordingly.

“The students have succeeded in uniting real creativity with detailed craftsmanship in the finished design of their garments, creating varying unique styles for the Missoni inspired project. All the contestants have something to say, they are all talented in different ways and we can only hope that they will continue their path to success as future fashion designers. FAD is a marvellous vehicle to transport budding young design talent from universities all over Great Britain to the catwalk at London Fashion Week through Fashion Scout.”  - Liz Griffiths, Head of Creative Textile & Design Research, Missoni

The showcase was brought to a close with every model bounding energetically onto the catwalk to the brilliance of David Bowie, all dancing completely unabashedly in a vivacious and joyful celebration of the designers. After the showcase, the award winners were announced:

2017 FAD COMPETITION WINNER (£1,000 & SPEOS London Graduate Collection Photoshoot)

Amy Carter – Nottingham Trent University

RUNNERS UP (£500 & SPEOS London Graduate Collection Photoshoot)

Sarah Carter – Bath Spa University

Sophie Whatling – Arts University Bournemouth


Zoe Alexandria Leach – Manchester Fashion Institute

fad runner up bath 2017

First runner up Sarah Carter from Bath Spa University 

Clare Johnston, Professor Emeritus at the Royal College of Art, presented the first runner-up award of £500 to Sarah Carter, 21, Bath Spa University.  Sarah’s impactful striped collection opened the catwalk show, demonstrating her technical ability and clever construction.  

fad runner up sophie 2017

 Second runner up Sophie Whatling, 23, of Arts University Bournemouth

The second runner-up award went to Sophie Whatling, 23, of Arts University Bournemouth.  Presented by Holly Mirza, Director of Fabric PR, Whatling was praised for her ‘adventurous and creative interpretation of the brief which translated into cool, modern streetwear.’

Previous award winners have progressed into work at companies including Hussein Chalayan, Burberry, Aquascutum, ASOS.com and All Saints – so the show not only provides some much-needed press time for the designers, but a platform to launch themselves from and into their prospective careers.

A truly brilliant show, I feel truly honoured to have attended and been lucky enough to view all of the unique pieces from the front row. An effervescent celebration of young creativity indeed.

By India Hunnikin

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Category: General News