ASBCI Sustainability Webinar Series – ‘Fashion the Change’ sponsored by Style3D

On 22nd November, Fashion-Enter Ltd CEO Jenny Holloway joined ASBCI’s free webinar hosted by Style3D.

The 1-hour panel discussion: ‘Connecting The Dots: Data, Digital and Sustainable Solutions’ was moderated by Dr Julie King, Chair of ASBCI and included panelists Mary Fellowes from Greenwith Studio and Helene Behrenfeldt.

The panel discussed AI and technological advancements that are starting to take hold in the fashion sector and how these can benefit speed to market, efficiency, quality and sustainability.

Topics covered:

  1. Digital Sampling:
    • Digital sampling reduces material waste by allowing designers to visualise and test designs digitally before physical production.
    • Challenges may involve the initial investment in technology and training for designers to adapt to digital platforms seamlessly.
    • The integration of advanced software and 3D modelling tools enables accurate representation, improving the creative process.
  1. On-Demand Production:
    • Technology facilitates on-demand production by enabling real-time data analysis to predict consumer demand.
    • Advancements in automation and robotics streamline the production process, reducing the time and cost associated with on-demand models.
    • Collaborations with tech companies providing customisable manufacturing solutions are pivotal for successful implementation.
  1. Circular Reuse:
    • Successful examples include brands employing garment recycling programs and incorporating recycled materials into new collections.
    • Technology plays a role by enabling traceability of materials, encouraging a closed-loop system within the supply chain.
    • Engaging consumers through buy-back programs or rental services fosters circularity and reduces the environmental impact of fashion.
  1. Ethical Choices:
    • Blockchain technology ensures transparency by creating an immutable record of a garment’s journey from production to sale.
    • Digital platforms offering information about a brand’s sustainability practices empower consumers to make informed choices.
    • Collaboration between fashion companies and ethical certification organisations strengthens accountability.
  1. The Role of Consumers:
    • Apps and platforms providing information on a product’s environmental footprint assist consumers in making sustainable purchasing decisions.
    • Educational initiatives and campaigns highlighting the impact of fashion choices on the environment raise awareness and promote conscious consumerism.
    • Encouraging a shift from fast fashion to timeless, quality pieces through digital marketing strategies can reshape consumer behaviour.

ASBCI General Manager, Kirsty Holdsworth, commented after the webinar: “On behalf of the ASBCI, just want to say a huge thank-you to you all for taking part in today’s webinar! I thought the presentations were excellent, the panel discussion flowed really, really well and questions were answered expertly.”

The webinar attracted 75 audiences and over 10 questions were raised. A date for Part 2 of this webinar will be announced in due course.