During an ‘in conversation’ talk with fashion writer Hywel Davis the long established American designer Anna Sui revealed her top tips for those wanting to embark on a career in fashion design.
The Anna Sui brand has evolved into 50 Anna Sui boutiques with over 300 stockists globally. If anyone knows how to succeed as a designer in today’s demanding and competitive fashion market it’s Anna, here are her top 9 tips:
- Keep informed read, watch and absorb.
- Collect images of things that inspire you, pin them to your wall, make scrap books.
- Be true to your own style.
- Take advantage of viewing days at department stores
- Personally approach boutiques with your designs
- There are so many avenues to promote your label – presentations, film, the internet and social media sites, find your way.
- You know you can always make excuses… ‘I can’t afford the fabric, I can’t get the right model’, but there are always ways around it, you need to find that way, work through the fears and move forward.
- Trust yourself, stay positive and work hard.
- Live Your Dream.