And So It Begins

A new season, a new home, London Fashion Week (LFW) AW17/18 has begun…

natalie caroline launchOpening today (Friday 17th February) at The Store Studios on central London’s Strand Dame Natalie Massenet, Chairman, Caroline Rush CBE, Chief Executive of the British Fashion Council (both pictured right) and Sarah Mower MBE, Trustee of the Education Foundation addressed press, buyers, BFC patrons, partners and government representatives to officially launch this season’s LFW.

New to the schedule this season are Roland Mouret who will show in London in honour of the brand’s 20th anniversary, alongside CHALAYAN on the catwalk schedule and accessories brand Hill and Friends who will stage a presentation as well as brands A.W.A.K.E and Ports 1961. In addition Burberry will once again be showing their womenswear and menswear collections together on Monday evening, Donatella Versace’s VERSUS return to show on Saturday evening and MM6 Maison Margiela will show on Sunday afternoon. 

Meanwhile over at the Freemason’s Hall Fashion Scout are presenting over 40 up and coming as well as established designers, the independent fashion showcase, along with On|Off provides designers an additional platform alongside the official London Fashion Week schedule.

Dame Natalie Massenet stated at the official LFW launch:

“Putting a spotlight on creative businesses through events like London Fashion Week is essential. Supporting talent to develop sustainable businesses is a must. Encouraging creatives to be creative entrepreneurs and to innovate is a must for future success. I encourage designers to be bold in design and in business.

“Creativity, innovation, business and inclusiveness are at the heart of British fashion. Our schedule comprises designers from many nations – Huishan Zhang from China, Eudon Choi from South Korea, Roksanda from Serbia, Bora Aksu from Turkey and Ashish from India to name only a few. Last night we launched the International Fashion Showcase at Somerset House, designers from 26 countries from Egypt to Chile, have come together under the title of Local/Global. Our businesses are filled with great diversity and our business leaders protect, nurture and promote that fiercely. Post referendum, business leaders’ number one priority was to ensure the right of their EU team members to remain here and the British Fashion Council is working to support them.

“This is the start of London Fashion Week when all eyes are on London and we welcome the fashion world, a brilliant example of a diverse global community to our city to see our incredible designers.”

Caroline Rush added:

“Natalie touched on Brexit. I’d like to take this opportunity at the opening of London Fashion Week, a showcase of predominantly British talent and a brilliantly positioned event for the UK as global leader in creativity, innovation and business, to remind the Government that retaining our competitive position isn’t straight forward and we hope that you’ll listen and understand our concerns and our needs when we talk to you about visas, talent, tariffs, and IP. This is incredibly important to sustain this amazing industry. We are worth £28bn to the British economy each year, 880,000 jobs and are an industry that repeatedly exceeds the figures for national average growth.

“Amongst the uncertainty this year we will be championing and shining a light on businesses that have great talent, that are sustainable, that have good news stories that represent our Positive Fashion vision for global best practice. This fashion week our very own Dame Vivienne Westwood will be championing Green Energy and shouting about how individual change can create positive impact. We are of course supporting the #tiedtogether campaign and next month we will be launching a database of best practice manufacturers that work with our designers and we are open to doing more. Championing skills and craftsmanship in the UK is essential to supporting the brilliant emerging talent we are known for, but more and more the established brands are also looking at what more they can do in the UK.

“Finally we will also be championing education this year. Supporting new talent is important, it is the pipeline and lifeblood of our whole industry. We have both of our Education Pillar chairs here today, Sarah Mower and Meribeth Parker. We are a truly global industry and I look forward to being tied together and working together in so many ways.”

The FashionCapital team is in situ to report on all the action, click here to view all the latest reviews or visit our social media pages for up-to-the-minute images, quotes and videos.

rebekah jojo india

Rebekah, JoJo and India (pictured above) will be joined by reporters Sophie, Katie and Chelsea as well as our 2 competition winners: Niamh Rooney and Sophia Koumis, not forgetting to mention our fabulous photographers: Chris Daw and Sherion Mullings.

Happy Fashion Week!



Category: General News