You’ve decided you would quite like to fulfil the role of a trend forecaster and would like to know more about the role, qualifications, skills and experience needed? Look no further.
Trend forecasters are responsible for deciding what the themes, colours, silhouettes, styling, details and fabrics will be for the up and coming seasons, often working a year or more ahead of the rest of the industry in order to provide designers and creative directors with direction for their collections. Considered one of the most crucial roles in the fashion industry, what exactly does it take to be a successful trend forecaster?
What does the job entail?
Trend forecasters research and monitor a wide range on information including consumer behaviour and influential items and surroundings in everyday life that could impact the next season’s choice of materials or colours. They attend many events including trade shows such as The London Textile Fair to complete market research and evaluate elements including reoccurring trends, popular garments and styles that the consumer purchases. From this, the trend forecaster produces and presents findings via mood and trend boards to determine the future of fashion.
What qualifications do I need?
Typically a degree in fashion design, merchandising or marketing is looked for by employers, however with apprenticeship popularity growing many employees will also consider those with experience.
What experience do I need?
Regardless of whether you are a graduate with a first class honours or not, experience is crucial in this fast pace, hands on industry. Some employers are reluctant to take on those with no experience in their chosen field. Successful trend forecasters often start out completing internships and work experience with companies in order to gain hands-on insight. Many forecasters will also have a background in design, product development and the retail sector.
What skills are required?
An eye for detail is crucial for any future trend forecaster – you must be able to put together and determine colours, shapes, themes and fabrics! The ability to successfully complete and compile research and thorough evaluations, present and communicate ideas confidently are also required.
So what should I do next?
Depending on where you currently are in your journey to becoming a trend forecaster the most important thing you can do is soak up knowledge from those with experience. Complete work experience or placement opportunities with companies that will provide you with hands on experience.