10x Steps to Building a Brand with Brand & Marketing Consultant Tracey Parks-Taylor

On Thursday 11th January from 10.00 – 12.00 FashionCapital will host a workshop on 10 essential steps in running a label successfully. Led by Marketing Consultant and former Global Marketing Director of Monsoon Accessorize, Tracey Parks-Taylor will provide the key steps you need to be taking to ensure you succeed where many creative businesses fail.

Tracey has worked in the fashion industry for over thirty years.Initially working as a store Manager for Wallis, Tracey moved on to marketing roles with Oasis, Warehouse and Phase Eight, recently holding the position of Marketing Director for International brand Monsoon Accessorize. Her involvement from design concept through to customer experience has enabled Tracey to gain a deep understanding into the business and growth of fashion and brand.

Throughout the two-hour workshop Tracey will pass on her gems of knowledge and expertise to ensure you are fully clued-up on planning, branding and marketing.

Previous feedback has included:

'I have learnt how to see my brand much more as a whole and to plan strategically. It is so easy to just think about the garments and lose sight of the whole picture. Really useful task, lots of information.' Alice

'I have learnt a massive amount about where to go with my business from here. I now have an idea of what my next steps will be. Great workshop and speaker, lots of information.' Jacinta

'I have learnt to keep going. A strong enforcement of planning and the importance of it, thinking more about being on top of all areas of the business – thinking laterally and logically. I really gained so much from today, I feel like the faith has been restarted! Really appreciate the time you have taken to share your knowledge and experience. Thank-you so much.' Kathryn

Click here to book your place